FREE THE YOUTH
Free The Youth is a crew of fashion entrepreneurs in Ghana formed in the year 2016 by Jonathan Coffie, Winfred Mensah, Richard Ormano and Kelly Foli . As the purpose of their initiative was well understood by their fellows, their initiative has grown to become a good brand across the globe. There are now of ten key players in the streetwear industry in addition to the founders. Among the ten key players are; photographer Philip N. Boakye, Design Advisor Mecha Clarke, NGO managers Asia Clarke and Sunshine Duncan, producer Prince Brefo and production lead Gilbert Quansah. Due to their rapid growth in the street wear revolution in Ghana, they have been rated alongside some African labels such as: Casablanca from Morocco, Modus Vivendii from Nigeria, OH OK from South Africa, Suave Archived 2022-08-09 at the Wayback Machine from Kenya, Daniks Peters from Ghana, Vieg Yuro from Angola and Their initial goal was to simply showcase some Ghanaian street-wear via social media. Their initiative has been developed into a two-pronged entity, the brand and the NGO. Both lend to the grand goal of making it possible for art-based, youth-oriented, sustainable programming.
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